Private workshop : BUILD A BRAND THAT FASCINATES
the attitude adjustment brand workshop
Is your brand provoking strong and immediate emotional reactions? What about creating advocates and inciting conversations? Are you forcing competitors to realign? In a world of constant distraction, 9-second attention spans, relentless competition, and a market where everything seems to be a commodity, there must be something about your brand that holds customers captive and powerless to resist your message. We call that state of intense focus — Fascination. And this live workshop will turn your brand messaging into something impossible to resist.
THE ATTITUDE ADJUSTMENT BRAND WORKSHOP
THE ATTITUDE ADJUSTMENT™ WORKSHOP IS A 4-HOUR LIVE DISCOVERY AND STRATEGY SESSION THAT COMBINES THE BRAIN SCIENCE OF FASCINATION WITH THE 5 FUNDAMENTALS OF BRANDING AND MARKETING. WE LITERALLY BUILD YOUR BRAND FOUNDATION AND MARKETING STRATEGY IN HALF A DAY.
In this workshop you'll walk through a simple, unique process for establishing the overall voice of your brand. You'll have focused clarity how to describe what makes you fascinating and why it matters. You'll learn how to:
» Identify your brand’s competitive advantage
» Capture immediate attention
» Stand out in a crowded, competitive market
» Stop competing on price by knowing the triggers to perceived value
The deliverables of the workshop include:
• Understanding the fundamentals of branding and the science of fascination
• A 15-page How to Fascinate® personal brand assessment for each member
• The one word that defines your business persona
• The top 5 adjectives defining your highest value
• The Fascination language your brand speaks
• Writing an anthem that defines who you are and what you do best
• Uncovering your opinions of authority as a trusted advisor
• How to use marketing tactics to solve your immediate needs
• 32 page 8"x10" brand and marketing strategy book
Your custom Brand Strategy book is one of a kind, and can be used, not just to align your strategy, messaging, or people, but it will help to streamline the creative process building your visual identity. It also eliminates hours of confusion and back and forth with vendors. Plus, you'll have a powerful working grid to keep your marketing messages on track.
I encourage you to schedule a Free 15-minute call to evaluate your brands foundational strategy and to learn how to make your business impossible to resist. Set your appointment NOW!
Say Hello to your brand strategy book
This book is your brand manifesto (or compass) from our half-day discovery and strategy session. I call it a manifesto because it’s a written statement declaring publicly the strategic intentions and fundamental motives of your brand. This actionable brand foundation book will help you to establish the overall voice and visual identity. It not only aligns your brand, messaging, and people, but will help you streamline the creative process keeping your messaging on track with all your outside vendors.